Ram’s Goods, for us it is not just a name, it represents our core values and is the main brand for our new family business. My name is Frederic, I am 35 years old, married and father of a small son. I was born in the south of Germany where we have beautiful mountains, lakes and rivers with a opportunities for outdoor activities. I am loving the thrill and adventures, Loves to sail, surf or any other sport around the water, loves to play basketball, volleyball, was playing semi-professional poker, loves cycling, climbing and fast cars and roller coasters.. I also really enjoy fresh food and spend a lot of time in the kitchen. And newly my inner kid is spending every free minute with my son and his toys.
In my enterprise career I am working in a global consulting company and recently I have founded our new family business, mainly focused on E-Commerce and Private Labeled Products, where ram’s goods is the name of the main brand and for the business activities.
The rams is derived from the fun fact that my wife, my son and I are all born in April in the zodiac aries (also called rams). If you ask our friends and family we are associated with the rams core values:
Always in action as well as an openness to change.
known as willful, feisty, courageous, bold, independent and straightforward, determined, confident, enthusiastic, optimistic, honest, passionate, but also sometimes impatient and impulsive.
This are also values we are transporting into our business and want to see reflected in our logo and social media package:
- Always open for the next adventure
- Seeking and enjoying every moment with freedom feelings
- Love to dicover the world and new experiences
- Enjoying life and always have some fun
We are looking selling “goods” via E-Commerce Plattforms, mainly focused in the areas we love the most, accessories for:
- Traveling, backpacking and Outdoor
- Kitchen and Households
- Garden and BBQ
We are eager to add real value to our customers and serve on the highest quality standards and beyond. Our product are also located in the higher prices range of the competition.
• As rams are associated with strength, courage, passion, honesty and independence the logo and the typo should show this. But we are not a sports, fitness crossfit brand.
• I currenty have two logo ideas in mind:
o Graphical rams head of body together with the brand name
o RG might also serve as the short form, which can then be combined with the long brand name
• Clean and pure – should associate easiness
• Passionate and powerful but not too strong (see dont´s)
• High Quality and Premium
• Independent – can stand alone without explanation
• black/white usable (important for packaging prints, that the logo can be also used in BW/Greyscale)
• Logo will be used on Product Packaging and also for digital content
The Typo should be:
• Should be simple, pure and solid
• be able to use as an online typo as well
• Easy to read
• Black/white usable
• Not too bold, not to much aggression
• no strong serife if there are any
• More round than edgy but not too light at the same time
• Should carry the strength meaning of the ram
There are two very popular rams logos:
- LA rams – the american football team
- The dodge RAM motorcycle
Ram´s Goods should in no way be associated with the two mentioned or have similarity.