Original guidance text below
I am writing to develop a new logo for our company based on our past logo. I am sending this to a few designers so please take a read and respond with your thoughts and input as well as cost and I’ll get back to you!
We are a small business that services independent c-stores with consumer package goods, such as Snickers and Gatorade. So, our target audience is business owners, both of consumer retail outlets and the distributors that service them with product. The company was started in 1982 by my father and grandfather under the name Import Warehouse. But, through the years, we came to be known as Ravi’s [Import Warehouse], as my father became well-known in the industry. Circa 2010, we developed our current logo, which I have attached, and that has become well known in the industry as well. Because “Ravi” stands for “sun” in Hindi, the logo symbol was developed to have 4 suns stacked on top of each other, each representing a member of the family: my father, mother, brother, and myself, all of whom were involved in the management and growth of the company.
In 2017, my father passed away, and now the responsibility for the company has shifted to my brother and myself. We are looking to rebrand under new management, and that is the primary reason we are developing a new logo and want to base it on the old one. We will rename the company to “Ravi’s” only and drop the “Import Warehouse” to match the market’s name of who we are. We could also consider calling it “Ravi’s Sons’” and the logo concept I want to develop is a blooming lotus flower to see the company / family rising within it, and this is what I want to have discussed and developed. We need to make a decision on a new logo within 2 weeks, as a tornado recently damaged our building and we have to repair it and replace outside signage.
This logo would also go on flyers, banners, invoices, and letterheads, website, and app/app icon, so it needs to be professional and look nice. I am interested to hear your thoughts on this and find out how you can help us. We have recently produced company shirts in two-tone to save money and I actually really like the modified two-color look so we could consider changing the symbol in the new logo to two-colors as well, as opposed to the current four. I have attached examples of the images in question as well as the concept I have designed for the lotus flower. I am thinking a matte color palate that would look the same on screen as well as printing, but also willing to entertain other concepts, such as varied colors, bright colors, simple colors, etc. Could also add some pizzaz to the design by including some ivies with flowers coming off of them to reinforce blooming.
I would also be interested in seeing a mandala-type logo, perhaps a replication of the original symbol. For example, in different sizes stacked on top of each other, like a kaleidoscope.
Don't necessarily want to keep the "import warehouse" part of the name. Also would like to not spell the name Ravi's under the lotus as I want the lotus to be the name and the symbol at the same time. But if you think it looks better to have it listed underneath show me your thoughts. Would be nice if you could make the letter outlines/carvings look like folds in the leaves. Would like to see the "I" look like a flame/jyoth.
Mom is a big fan of red lettering/logo because she feel it catches attention so one variant in that style would be nice. My symbol color is blue. My brother’s red. Mom is gold backing up the whole family. Dad was green in front. I would like the next iteration of the logo (the lotus) to have a gold outline representing my mom.
My feedback from latest iteration:
I think I want to remove all text entirely and just make it the logo.
The A and the I look too busy, will try to send a mockup of simplification I have in mind tonight.
Lets do more of a yellow/red fill on the flame i and possible spill over like a jyoth.
I think I hate the red lettering lol. Maybe replace the letter outlines with black and fill the leaves with red?
I like the green in the base makes me think of my father building the base.
Maybe blue fill on the left leaf and red fill on the right leaf for my brother.
Try to make the letter carveouts look like plant folds.
Use a color gradient going out to in: Green Purple Yellow and up to down: Black (lotus outline - sharp line, then) Red Orange, such that the yellow and orange meet in the middle to form a jyoth or flame.
I still like the I to play on jyoth or flame but maybe just remove the dot from the I to keep the leaves more uniform.
I say try it both matte and also with one of those shiny diagonal reflective shadows over it.
Can you bend or rotate the leaves so that they mach the rotation of the symbol at the base?
Heighten the symbol so it looks like a seed inside the lotus. And possibly raise it or expand it as well.