The Innocent Lover Cookie Needs a LOGO

Alimentos y bebidas

LUV Cookies lovingly provides premium cookies made only from PURE ingredients. Our cookies are available at our bakery, delivered, online and select retailers/events. Our customers skew female. That said, premium cookies have very broad demographic appeal and evoke strong emotions for both the young and the young at heart. Premium cookies, like premium ice cream (think Haagen Daz) is an affordable indulgence that is a sharable experience.

see creative brief

Brand Personality/Archetype: Think of our brand personification (or archetype) as the INNOCENT LOVER. THE LOVER: More than anything, the Lover archetype wants to achieve intimacy through close relationships, and create a special feeling in others. Developing connections with people around them, the lover is passionate and unashamed in fostering relationships and expressing appreciation. They value helping people find love and friendship through beauty, communication, and closeness. Goal: Build loving and committed relationships with people Desire: Life-affirming connection Strategy: To be desired and attract others Gift: Passion, appreciation, commitment, devotion Relevant brand example: Haagen Daz Anything that pleasures the senses – beautiful things, enticing smells, indulgent foods – give joy and delight to the Lover. THE INNOCENT: The innocent archetype leans heavily into simplicity. They are motivated by feeling fulfilled and can be trusted to always do things right as they have proven to do so time and time again. Commonly found in companies like non-profit organizations, churches, local general stores, and organic or natural products, the innocent archetype may promote sentiments of wholesomeness and sincerity. CORE DESIRE: Experience paradise GOAL: To be happy FEAR: Doing something wrong that will provoke punishment STRATEGY: Do things right GIFT: Faith and optimism Relevant brand example: Coca Cola This Innocent wants to inspire you to take a step back and seek happiness in the simplicity of life. Images conveying moments of peacefulness and nostalgia are commonly used in this archetype’s marketing. Our brand is positioned around the word PURE. It aligns with our Artisan approach to ingredient purity. The term “all natural has become meaningless”....that’s an opportunity for us. LUV = PURE Pure ingredients Pure goodness Pure delight Pure decadence Pure joy Pure LUV Usage: This logo needs to work well in both physical (store signage, packaging, merchandise) and digital (social media, website) applications. Local: We have a 15yr history (as Main Street Cookie & Bakery) and are a small, one location, rural bakery that is rebranding. Feeling LOCAL matters. That said, we have big ambitions and need an identity that can grow with us. Colors: Our current thinking is to use a color palette based on two key ingredient colors of Cocoa Brown (#35281E) and Butter (F5E8AA) with the accent colors to be determined. Some potential palettes that were generated for inspiration are included as well. (see attached file) HEART: Our name is LUV (sounds like LOVE). Incorporating a heart into the logo may make sense but is not a requirement. Heart Shaped Cookie: We are considering having ALL our cookies varieties be HEART SHAPED to differentiate ourselves from all the round cookies and to align with our INNOCENT LOVER archetype. (see attached file) DO YOU HAVE ANY REFERENCE IMAGES, SKETCHES OR DOCUMENTS THAT MIGHT BE HELPFUL? Inspirations: Some designers may want to consider use of an Emoji “Heart Eyes” https://blog.emojipedia.org/emojiology-smiling-face-with-heart-shaped-eyes/ Our target audience is active on social media where this is one of the most used emojis. The “U” in the word LUV could be designed to also serve as a mouth. (see attached file for examples)

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logo y paquete de redes sociales comienza en $399.