Cómo Harbor Hendryx comenzó su viaje en logo y paquete de redes sociales
¿Cómo se te conoce?
Cuéntanos a qué tipo de público quieres llegar
Harbor Hendryx is a lifestyle brand that provides customers with essential products for the refined life. Designed and manufactured in the United States, Harbor creates home ware, recreational, and accessory pieces from enduring materials, with the highest attention to craftsmanship and performance.
Challenging ideas around modern consumerism, Harbor defines value in the longevity of its products, the quality of construction, and the customer experience in their use.
Examples of our products include:
-Leather bound toolkit with wooden handled tools
-Waxed canvas and leather handled fire log bag
-Canvas grocery shopping bags
-Backgammon board with traditional painted cork inlay and heavy marble playing pieces
-Wooden Bocce Ball set with canvas case and traditional game pieces
We are targeting high-end, lifestyle consumers with a strong appreciation for quality and design in pursuit of a life well lived. They have a relaxed and refined aesthetic, are well educated and possess a worldly appreciation. Our customers are ages 20+ and aspiring to lead a cultured, styled, and purposeful life. Pricing ranges from $28, small accessories to $450, larger pieces.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Otros requisitos relativos al color
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Light neutrals: Purity, balance and sophistication.
Yellows: Energy, intellect, fun and youth.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
We would like to be prominently identified as "Harbor", though the logo should also include Hendryx.
One of our guiding principles is building Customer Loyalty and cultivating a Trusted Brand Identity. We would like the design to correlate with traditional lifestyle brands that have a longstanding customer base, and high-quality reputation. ex. Filson, Orvis, LLBean. Harbor Hendryx wants to embody similar characteristics of these lifestyle brands with a very slightly more feminine and modern aesthetic (emphasis on SLIGHTLY). Our products are non-gendered and traditional. We offer refined lifestyle home wares, recreational pieces, and accessories. Craftsmanship. U.S. Made.
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