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• Earthbits is an eco-friendly household brand providing high quality, useful, reusable products for everyday use
• EarthBits products are high quality, reusable and help reduce household created waste
• Earthbits appeal directly to its target customers, it talks directly to their worries and hopes for the future of the planet
• Upcoming products: beeswax wraps: natural loofah; bamboo cutlery bamboo party plates; reusable straws: reusable produce bags; bamboo kitchen utensils: bamboo reusable paper towel..
• Young families (parents aged 25-45) who are concerned with the environment and their purchase habits that create excess waste.
• They need to use certain products in the kitchen or bathroom (especially related to food conservation, and cooking usage, or selfcare) on a daily basis but are conflicted because many of the options that are widely available on the market are not good for the environment (too much plastic; one time usage, wasteful etc)
• They want to make a difference but they don’t know how to navigate the alrernative choices and look for a brand that really talks to their hearts
• They want to find reassurance they are doing their bit for the planet.
• They want a trusted brand that can help guide their buying choices
• They are willing to spend a bit more for products they believe are not going to harm the planet
• They are not extreme environmentalists, but they believe real change comes from individual choice and they ought to try their best to be part of the solution
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• Trusted eco-friendly brand that can offer guidance and help in making best buying choices
• Passionate about the environment and the future of our children
• Warm and earthly
• High quality
• A trusted brand with honesty
• It has the environment’s best interest at heart
• Makes real behavioural changes easy for everybody to achieve
• Clear in its goal that eco-frriendly doesn’t mean elitist or expensive, it is an affordable choice for everybody
• Trendy but not snob
IDEA FOR THE LOGO:
Earth tones for the packaging and flyer
Logo: Ying Yang shape, such as earthy blue (ocean) and brown/green (earth)
For the social media pages/images we would like a slogan to be added : Nature's choice"
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