I started Musical Astronaut in order to teach the things I have learned over the years as a music producer, recording/mix engineer, and musician. I work primarily in recording studios - I record, create, compose, mix, master, and collaborate on music with very talented musicians and musical artists. I am launching this endeavor as both a way to share what I know, but also to sell courses, books, and more to an audience that finds this knowledge applicable. My brand emphasizes learning your craft, developing your creativity, technical skill building, and artistic expression.
My target audience is my peer group of music producers, composers, musicians, engineers of varying levels - beginner to advanced. So I am pitching my information and products to people who want to the learn the types of skills I've developed in the music industry. Also, maybe it would be of use for you to see my work as a music producer: http://www.lovesciencemusic.com