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Alpha Dog Nutrition
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Alpha Dog Nutrition is a pet brand targeted specifically towards bird hunting dogs. We provide nutritional information & products to keep hunting dogs healthy & active as late into their lives as possible. While we don't necessarily want it included in our logo, our slogan is "Maintaining Alpha Status".
Why "Alpha Dog"? The "Alpha Dog" is another term for the "leader" of a pack (family) of wolves. The other members of the pack look up to this Alpha Dog, but once the Alpha Dog gets old & starts to become less physically dominant the other wolves start to challenge him. Eventually a different member of the pack will overtake them & there will be a new "Alpha Dog" for the pack. Our branding is a play on these events.
Dog breeds that we consider "hunting dogs" are German Shorthair Pointers, English Setters, Labrador Retrievers, & English Pointers. The types of birds that our audience hunts are ducks, pheasant, grouse, & quail.
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Animales y mascotas
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Diseño de inspiración
We're looking for something iconic & strong, that is instantly recognizable. Simple is definitely better, as we want to be able to embroider this logo on apparel & still have it be recognizable.