Cómo peter.burton comenzó su viaje en logo y paquete de redes sociales
¿Cómo se te conoce?
Foresight, Foresight Technology, ForesightBT, Foresight Building Technology
Cuéntanos a qué tipo de público quieres llegar
This is a tech company, that will initially offer building asset capital management/planning tools and processes to commercial and multi-lot residential building complexes. We are targeting the building/lot owners, building managers and service providers to contribute to shared learning of this niche industry vertical, and promoting the use of the tools (that we will create) that will be identifying risks and issues with building maintenance/improvement funding, collecting and maintaining information about the condition and maintenance associated with building components.
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
clean font, - don't like or need the graphic art component
Like the custom font - the design must include a unique font style that differentiates the brand - ideally its a custom font
similar to the first example this version of the Pivotal logo is bold/not bold, but would like this used with the custom font
I have a strong preference for no symbols (abstract, geometric, objects), and that the branding should be via recognisable by "custom font", e.g. Atlassian, Pivotal Labs brands, both of whom we'd like to emulate in terms of their look, marketing and messaging approach. The font needs to be unique and able to be trademarked.
The colour palette used by Pivotal Labs is based around a limited number of options with a base set of colours, with a few variants by product or service, either used as the font colour or the website background colour for the product/service. I don't expect to use the full rainbow here, but there needs to be scope to differientate products and services visually
I have attached variants for the brand name in the file, to assess the different ways we may want to represent the brand name, I'd like examples of these variants worked into the brief please
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