This is a new website, and will have a blog + e-commerce.
We will be talking about, blogging about, and selling whatever todays "whim" is....clothing, jewelry, art, gifts.
The other meaning behind the name is that life goes in waves: for people in their lives and whats important or what they are looking for. And waves of fads and trends too.
I live at the beach and watch the waves while I work, so thats also a piece of the "waves" part too.
Our target audience is Females, Age 25-54.
The person is a shopper, who knows what's fun and new out there and is willing to purchase something fun and on a whim -- from a FB sale, via Instagram, or simply through the e-commerce site at WhimsAndWaves.com.