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This client is very sophisticated, classy and up-market. They are in a very high end area of San Francisco, often likened to Rodeo Drive in Beverly Hills. They recently opened another location in a fitness studio that is younger, more hip and in a vibrant part of the city so I'd like something that appeals to the younger, fashion-forward demographic, but keeping with elegance they are known for. I also want to utilize their salon entrance to showcase them. You can see their website is fairly plain: http://www.josephcozzasalon.com I want something more creative in the application, but still keeping to the brand. They carry Bumble & bumble, Kerastase and Shu Uemora if you want to take additional style notes from them for inspiration on how to evolve their image.
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