It should be stylish...include my brand logo and the happiness circle. (images included)...appealing to the target age group. Focus on the tag line as the theme its...Empowering & Leading Generation X. Design should be clean, concise and have the ability to draw my target market in.
Most GenX'ers don't realize they are part of this generation....everyone seems to be familiar with GenY and Babyboomers because we read about them in the news...but Genx has got lost. My blog on facebook is targeted to and designed to awaken the 30 to 51 age group. This age group is the most personally dissatisfied with their jobs, careers, pay, health and overall financial life (their not going to be ready for retirement).
I will explore the GenX strengths by showing them through video blog how they can use their best capabilities (maybe strengths they don't realize they have) to their greatest advantage by sharing my own personal story and by interviews from other successful Genx'ers. My goal is to be that inspiration, personal coach and someone who can awaken the fact that our generation can enjoy their life, find time and financial freedom...and most importantly health and retirement.
In the facebook cover it could have something catchy like "So, What's Next, Gen X?"
Thank you for reading this and looking forward to seeing some wonderful creative ideas.