New brand i.d. for two 'group' companies

Woodward Alden & Sons / Alden Holmes Ltd

Woodward Alden & Sons Ltd. ( http://www.woodwardalden.com ) was founded in 1984. Woodward Alden is a friendly, family run building contracting company in England which boasts exceptionally high quality work carried out by a highly skilled, experienced workforce. The company is in the top 10% of building contractors in the South East of England for quality.

The company has recently created another division, called: Alden Holmes Ltd. In time, this new 'brand' will take over from Woodward Alden & Sons Ltd, so the company is interested in creating a single brand/look-and-feel/logo that simply has different company names in the logo.

a) Home owners looking to do home extensions and building projects (usually, a discerning, somewhat wealthy client)
b) Businesses looking to do commercial rennovations/installations etc. E.g. Hotels, offices, retail.

We need a brand i.d. for use on the web and stationary, that can be used for BOTH company names (Woodward Alden & Sons, and, Alden Holmes).

We're looking for something 'classic', that implies some heritage and quality. The company intentionally wants to steer away from a modern look, and reflect it's family business history.