The CVCA itself is evolving. We want something that matches with our brand colours (found in our logo) and finds the middle ground between a conservative and modern visual style. We like clean lines, white space is fine, and we don’t want a “heavy” looking design with lots of dark space. Our look/feel should say “integrity, contemporary, trusted, growth and innovation”.
The letterhead should look professional, and include our address and full company name.
The name badge template is to be used for events, and should not be busy. It may, however, look good with a watermark design in the background to add a bit of interest.
The powerpoint design should be consistent with the other two documents in that it goes with our logo, has clean lines and white spaces, while balancing between professional and contemporary design.