The target audience is a professional audience of accomplished business professionals with significant responsibilities and working for some of the largest and most preeminent corporations in the US, such as:
- Institutional Investors (pension funds, endowment funds, fund of funds).
- Senior Executives at large healthcare corporations, such as pharmaceutical companies, medical devices companies, health insurance plans, pharmacy chains, healthcare technology companies.
- Founders and CEOs of start-ups in the Digital Health space.
- Other venture capital firms, angel investors, and start-up incubators.
We want the design to be:
- Clean, simple, crisp, uncluttered
- Dynamic and with a sense of cool confidence
- Forward looking and progressive
- Distinctive but not overwhelming