Business card: 2" x 3.5" with rounded edges
Stationary letterhead: for 8.5"x11"
Envelope: for 8.5" x 11"
Preferred Colors: Use the color scheme in our logo. We need to include blue to convey trust, and any other colors (such as orange) should convey scientific technical competency.
Brand Promise: Leads in engaging sales channel, education, innovation, exposure, and connections to the physician and laboratory communities
Emotional Appeal: Create trust, innovation, and education in the physician community.
Primary Rational Benefit: NextGxDx is the leading provider of genetic test information
Brand Benefits: Innovation, Education/professional Development, Referrals
Tonality: Professional, Connector, Scientific, Trusted
Business card information: Name, Title, Phone number, E-mail address
(No address information needed)
For starting information use: Mark Harris, PhD, MBA Chief Executive Officer (555) 555-5555 firstname.lastname@example.org