This is quite open to your interpretation and we will be active in replying to your requests. Our website is http://experienceeffect.com.au if that is of any help, however that is under development and the content is quite sparse.
Attached should be our current logo (black/green), we have also attached it in another colour version (blue/orange). We are open to whichever can be made to look the best, however, our preference has been with the black/green similar to the matrix movies.
If you are wanting to create your own logo and theme that you believe would blow this away, then feel free to do so. Or if you feel you can improve upon the current one, that is also open for you to experiment with.
This logo was awarded to a 99designs designer, so we expect we will be fulfilling this competition just the same.
What we are looking for are the design elements for a:
and anything else you wish to put forward.
Best of luck.