Cómo Orange Relocations comenzó su viaje en papelería
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
Cuéntanos a qué tipo de público quieres llegar
We help individuals or businesses who are relocating themselves or staff to Orange, NSW with an orientation, home search and other settling in services.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We are a new start up so you have a blank canvass.
I am looking for stationary, business cards and a logo at this point. I may also want an A5 flyer that can be used to describe what we do so I can leave this with real estate agents, HR deptartments etc.
I am looking to convey a modern professional and clean image that will appeal mainly to business. Orange does not have any other relocation consultants so I will be the first. I do not want to convey the image of either a real estate agent or a removalist.
Orange is a regional city in NSW that is an Evo City, has a great food and wine reputation and is growing quite fast. Main industries are mining, wine, tourism. Its doesn't grow Oranges - the name comes from King William of Orange.
I have no preconceived ideas of what I want in the design. I am not worries whether the colour orange is used or not but don't really want a large orange! Am open to something amusing and funky as well as modern - something that does not come over as a real estate agent please
I will also be getting a website design and like to operate with modern media communications so something that works on the web as well as in print would be good.
Target market is mostly business either in getting commissioned to relocate their employees or to real estate agents to ensure that they know my clients will be good tenants etc. However also want to appeal to individuals who will be relocating here and don't know the area with a couple of basic packages. I envisage individual business to be small. I will be making sure that local national/multinational businesses are aware of my services. Some of these will be public sector but mostly private. Other targets are removalist who get full service corporate moves and need a local agent.
I want to base the service around Orange not around me or around relocation services generally. However if you want to hook anything around me, I am a Scot by birth who has moved around a bit, relocated around the UK and settled here through choice. I know the area well and I want both the business and the individual to have as easy a relocation as possible, as moving is always stressful. I want to convey enthusiasm for Orange as a great place to live work and bring up a family as well as the business being easy to work with.
Orange is a city that is at altitude, with a cooler climate than the rest of Australia - many aussies think of it as cold - which is not an image I want to convey.
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