Skewed towards men with an age group of 21-45 primarily.
A standard identity kit is needed. Logo is provided and can be downloaded from the link below. I've included both the gloss version and non gloss version of the logo. I'm not sure which I'd like to use yet, but you can play around with both or make a version with and without. Designer must provide appropriate Illustrator files and/or other files such as InDesign files upon being selected the winner.