List broker - Online Advertising
We effectively look after Direct clients + Advertising Agencies with their online spend, focusing on email marketing. The buzz word in the industry is eDM (electronic Direct Mail) hence why the e-D-M are highlighted within the brandname.
¿Qué te inspira y qué diseño imaginas para tu empresa?
This card is to be handed to new clients to digital advertising, and using this opportunity ot have something very different.
The idea is to have the front of the card stay somewhat similar to what I'm using at the moment, however having a visual on the back of the card that compares online email marketing vs traditional advertising.
The attached sketch shows you a rough idea of what I had in mind. The holes that you see will be holepunches, randomly 'punched' on one side of the card. The trick here is to have the reverse side of the card free of content so I can just holepunch randomly (so to speak).
I think you guys will get the idea...
The tone of the card is to be simple yet very dynamic and effective. If you do have any other idea's around this concept I am all ears.
The objective of the card is to be a talking point, and demonstrate the effectiveness of online advertising (in particular email marketing). The slogan of the business is, "So, who do you want to target?" If you have clever ways to use this on the card, by all means.
Looking forward to seeing all yr masterpieces...
IMPORTANT: THe address and phone numbers will need to be changed to the folowiong:
Address: Level 3, 325 Flinders Lane, Melbourne 3000 VIC AUSTRALIA
Phone: +61 3 9023 9032
Mobile: +61 400 472 645
Demographics of who will be holding the card:
Advertising and Marketing Managers/Directors, Creative Directors, Media Planner/Buyers etc
anything else you need to know, or that I have left out, just ask away guys.
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