GOCO is a nonprofit foundation in Colorado. We receive about half of the state's Lottery proceeds ($64 million this year) each year and distribute those funds through competitive grant programs for outdoor recreation and land conservation and through Colorado Parks and Wildlife. While our grants are for local governments and land trust organizations, our audience is the entire state of Colorado.
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Our sticker designs have been extremely boring for the last several years, and we'd like to punch up the design just in time for our 25th anniversary. The attached samples are the two previous designs. We are willing to delete the "GREAT OUTDOORS COLORADO" text at the bottom of our logo for a smaller, more compact design, but otherwise do not want the logo altered. This sticker is used as a freebie at conferences and events and as fun swag for staff, board, and grantees, so we would like a fun, highly creative design that people will want to put on their water bottle, bike rack, etc. We'd like a compact, badge-like design that incorporates our brand and moves past the generic black and white oval design of the past.
The attached topographic background is used for several collateral items, such as signs and one-pagers. I've also attached brand guidelines that include our brand colors, appropriate use of the logo, and other brand standards the sticker should meet. The two previous GOCO sticker designs are attached for reference, but we want a colorful, engaging departure from these previous designs.
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