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Special Forces mentorship group needs patch design
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Operators Association is a mentorship program for individuals entering into the Special Operations branches of our military. Navy SEALs, Green Berets, Army Rangers. They are going into the hardest military training on the planet. We mentor them mostly online through exclusive member only podcasts. There are monthly membership fees and tiers to access more content. We have Special Operator Veteran mentors inside that give weekly podcasts and livestream Q/As to members. Inside we have a robust private chat room community. In December we began doing in person events. Class 001 was in Waco on Dec 19th 2020. 30 young men attended and 3 participants were actively inside Special Forces training. The event was a military selection based increidbly hard physical torture (half of the day) followed up with fellowship round a campfire, with Q/A sessions with our Cadre members. The customer lifestyle is young and grinding. They are aggressive and truly pushing hard for their dreams of joining the military elite. They look up to the OA cadre members and see them as elder mentors. Brand Values More youthful over mature. More playful over sophisticated. Slightly abstract would work. Name Business name is Operators Association. We have to get away from that. Our members are hesitant to wear the merch and logos because they are not Operators yet. They feel like posers and I get it. I've been there. So let's go with OA. That’s our quick acronym. OA doesn't have to be in the patch but feels like it should.. I attached a few of our currently in use logos. Our logo is actually a silhouette of my co-founder, former Navy SEAL John Allen. We went for a MLB, NFL, NHL players association vibe. Logo is going to change during a larger project later this year.
¿Cuál es tu visión?
I need a patch design. I want it to show the relationship between my Special Ops cadre members and the young men and women inside Operators association that they mentor. I want to release this patch during our next physical event in march. So I am visioning an outside scene with land and sky. Maybe a fireplace where a few young men and getting mentorship from a bearded operator dude with his hat backwards. . And maybe that hat has an OA logo. .. I'm rambling. You get it. I want to show the mentorship, the fellowship, in the outdoors and to make the operator have some vibes. Ofter in special ops the culture is way different than the military you are probably use to. Think backwards hat and beard close to hipster or homeless but listening to raegae with a rifle slung over his back... Those vibes.
Also attached a pic of a good view point of a random scene I like. Not the content of the picture but I like the viewpoint a lot. Look forward to seeing what you come up with and feel free to check us out on Instagram @operators_assoc and my personal page is @zackhughes1 I have a total of 1.1Million social media followers. Thx! Zack Hughes
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