The logo. A slogan: "I See Ad People" as well as perhaps a clever graphic related to the slogan, plus the kind of company we are:
We are: The Trade Desk is a technology platform for media buyers.
Agencies and advertisers use The Trade Desk to buy highly targeted display campaigns. We run retargeting, behavioral targeting, and contextually targeted campaigns for advertisers.
Technically, we're classified as a demand side platform (DSP) and we buy real-time biddable inventory from the major ad exchanges like Rubicon, AdMeld, Right Media and Google. The Trade Desk also gives buyers a platform to manage search, Facebook, video and email, and reports on attribution across different media channels.
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