¿Qué idea tienes, qué estilo te gusta para tu t-shirt?
I'm thinking I'd like it to be 70's inspired, both screen prints from then and print design. Want to make the shirt not specific to an activity. Just suggest that whatever you are into do it big. The slogan "Our thing is bigger" references that the thing we are into is bigger and badder than what you are into. The whole intent is to prove us wrong.
I'd like to explore a Typographic solution like shown in the references. Large freeform 70's inspired type saying "our thing is bigger" around it much smaller should read. "it's an attitude" and "too Huge".
I really like the circular design in the references.
This brand was established in the late 80's and has laid dormant for about 20 years.
A definition for this brand exists as well
"It's not so much a physical state as it is a State of Mind, An Attitude, and a Way Of Life.
The headline we'd like to use "Our Thing Is Bigger" with maybe some subtext "It's an attitude"
Relating to what is "your thing". What are you into. I
Lo que debe evitarse
We want to stay away from anything that literally references being big. No muscles... This is about living a big life. Going all in with what it is you do and having a bit of an attitude about it (in a good way)!
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