My primary company is the Sweeter the Juice. It focuses on health and wellness by feeding the mind, body and soul. From there my brand has expanded to motivational tees for women called Sweet tees. I am launching a line of tees called 2words. The concept of these tees is that they will have 2 words that your current self would say to your younger self about life that provide guidance and demonstrate lessons learned. This tee is the first of a series of tees so I will be looking for several more designs.
My brand definitely has an urban appeal, is inspirational and motivational. The shirts can be slightly edgy, can have a streetwear vibe, or can be very mellow . They shouldn't be overly feminine.
I like interesting fonts. I also like creatively designed text that is shaped into graphics. I am open to a combination of illustration and text. A max of two colors being used at once.
The shirt design should be clean, not very busy and should look best printed on black whit and grey tees for now.
I'm not looking for anything that tries to look too hardcore. Slight aggressive design is okay.
My target audience for this t shirt, is women who are probably 25-40s.