¿Qué idea tienes, qué estilo te gusta para tu t-shirt?
Short-sleeved t-shirt. We want to avoid having it look like a standard "corporate" shirt, and want something that involves the company/brand while still being something that people will think is cool and will want to wear--think Urban Outfitters. One approach could be doing a big type treatment on the front of the shirt, and make the North American Power logo into a knock out in the type somewhere. Make it more about the line that you’re using; less about a simple North American Power logo everyone’s seen a million times. It doesn't have to be done that way, but we don't want just the logo. We were thinking a heather gray t-shirt. We've attached the logo for reference.
While we don't want just the logo, it's important that the company name "North American Power" is included in some way on the shirt. In addition to attaching the brand book, we've attached some customer communications that emphasize one of the new features of our service: Sensibill, which helps customers understand how they use their energy, and the personalized steps they can take to use less. For the t-shirts, we don't want to be too on-the-nose with the Sensibill angle, but some sort of clever play on words, perhaps on the back of the t-shirt, would be cool (e.g. "I know how I use my energy", I'm an "ener-genius", etc.).
Lo que debe evitarse
We want to stay away from actually using the term Sensibill. It doesn't need to necessarily play on the brand--the key is something cool that our team will want to wear.
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