Deliberative Entertainment is an independent video game developer based in Toronto, Canada. We are currently producing a video game called "Keep the Peace", which is an in-depth law enforcement themed strategy game. We are running a Kickstarter later this month and would like to offer T-shirts as a reward for our backers and other supporters of the project.
More information about Keep the Peace is available on the website: http://playktp.com, including a video and screenshots, which should demonstrate the tone and style of the game.
Most Keep the Peace fans are men, between the age of 18 and 34 (there's about an even split between the 18-24 group and the 25-34 group). Many fans are actual law enforcement officers, or related professionals such as paramedics, firefighters, security officers, or military personnel.
To create a T-shirt that our audience will be excited and proud to wear, because it communicates a message that they believe in.
The text "Keep the Peace" should feature prominently in the design. No other text should be in the design. The font we typically use is Saira, though we are also open to more stylized options for the sake of this project, since the text will probably be a main part of the design. (That said, sans serif fonts are probably preferred.) Feel free to be creative with the style of the text, including its placement. It could sit on its own, it could overlay another image, it could appear embedded in another image (e.g. on the hood or side of a car), just as some ideas.
A variety of imagery could be included in the design, at your discretion. For example:
• The Keep the Peace logo includes a simple badge design. This could be used as is, or as an outline, or styled in some other way. Feel free to manipulate it, however if a badge is used, it should be in approximately the same shape as the logo version. It can be styled differently (line weights, colours, etc.). See attached logo reference image.
• An illustrated, stylized, or outlined police car. Preferably similar to a modern Dodge Charger or Ford Taurus, at a front 3/4 angle. See attached inspiration images.
• An illustrated cityscape or city + mountains background
• A silhouette or outline of a police officer, either full-body, or torso, or just face, or just peaked cap
This imagery is not required, they are just thought starters. You might have other ideas. Feel free to be creative, just be wary of the items listed in the "anything that should be avoided" box. We are looking for a variety of designs, and may award multiple winners.
A variety of styles are desired, and could range from "cool" to "professional". Designs should not be "silly". A clean, illustrated or outlined style is preferable over a photorealistic one. A modern style is preferable to a retro one. A simple (but not simplistic…) style is preferable to a messy one. Some interesting styles on 99designs include:
At most, please use 3 colours, but if the story can be told with just 1 or 2 colours, even better. Ideally, the design could work in both a light version (on a navy blue shirt) and a dark version (on a white shirt), or even with a wider variety of colour options.
Our brand palette consists of the following RGB colours. We can deviate from these slightly if necessary, but the colours in the design should reflect a similar tone.
#37474f - Dark Blue-Grey
#0277bd - Blue
#607d8b - Light Blue-Grey
#cfd8dc - Light Blue
#ff5722 - Emergency Orange
#ffc107 - Goldenrod
Deliverable / Specifications
Preferably, a vector image file in Adobe Illustrator format. Any non-vector artwork must be at least 300dpi and may be in AI, PSD, or PNG format. Ideally, a mockup of the image as it would appear on a real t-shirt would be provided.
The design will be used on crew neck t-shirts ranging in size from S to XL.
Only the front of the shirt will have a design. The back, sides and sleeves will be blank.
If the design could work both full chest and as a smaller 3"x3" chest patch, that would be fantastic. But that's optional, and shouldn't prevent you from creating an awesome full-size image (which is the priority).