We will be selling our clothing through our website and also at various ski & snowboard shows, outdoor shows, bike shows and travel shows. These shows will focus on various aspects of the outdoors and our environment.
Our brand is very focussed on promoting an active lifestyle to our potential customers within the sports we are passionate about. These sports are skiing, snowboarding, mountain biking, climbing, windsurfing, wake boarding, surfing, kayaking, sailing and running.
We are also passionate about making sure that we try and preserve our natural environment, so we can carry on using it as our playground to enjoy the sports and activities we love. We also want to maintain them so future generations can enjoy them in years to come. This is why most of our products are sustainable and/or organic and ethically traded. Being kind to the environment and the people who manufacture our clothing is very important to us.
We are not looking for huge images of snowboarders or mountain bikers, etc., but something that is subtle, feminine or something that relates to the sports we love without being too obvious, the outdoors or our eco ethos. Think of brands like Roxy or Nikita - they appeal to the female market without obviously showing snowboarders or surfers in their designs.
You can try and incorporate the brand name 'Rock Bear' if you want, but it must be used subtly.