We'd like for this design to be more than simply our logo. We plan on doing a run of logo'd shirts and sweatshirts, but we don't necessarily need crazy design skills for that work :)
Kenzai.me is our current website address - and to brief designers a bit about the company... we are an online fitness platform that focuses on nutrition//diet, daily exercise, and a blogging//social component. This combination of weekly diet updates and daily exercise is fairly common. What sets our program apart is how we put trainees in groups and require them to blog and update photos to keep them honest. We've found that this accountability helps trainees to stay focussed and dedicated to their own programs, while encouraging the other people in their group.
We have a very high success and completion rate (93%, at last count) - and want to make a conversation piece out of the shirts we produce. So anything that is relevant to training//nutrition//or the social aspect of our program.
In the past--and on our current website design--we have used a lot of natural features (landscapes, terrain, etc.) as a parallel to training. We are open to any ideas that embrace such natural imagery (peaks and valleys, tip of the iceberg, etc.) - *please see attached 'inspiration' and color palettes...
We don't necessarily have any mascots, or imagery that we're tied to, but we do have a lot of people that associate our program with jump roping (as it's the basis of a lot of cardio we do on the program). Also, because we started in Tokyo, we are open to any sort of imagery associated with Japan and/or Tokyo (blossoms//origami, etc.). Finally, a lot of our trainees practice meditation//yoga and so any zen imagery is welcome as well.