The t-shirt will be pushed towards people in the Ayurveda niche.
Ayurveda is the sister science to yoga and dates back 5,000 years ago in ancient India. It is the oldest healthcare system in the world and literally translates to the “science of life!” From a foundational perspective, everything is made up of the five elements (earth, water, fire, air and ether). As individuals we are gifted a unique combination of the five elements at conception called our Prakruti, or core constitution. Through environmental factors, lifestyle choices, diet habits and life experiences, most of us have cultivated another unique combination called Vikruti, or our current constitution. There are three doshas in ayurveda in which everyone has a unique combination of that lead towards their natural tendencies.
Ayurveda inherently strives to create harmony between the body, mind and spirit, maintaining that this balance prevents illness, and contributes to a long healthy and happy life. Ayurveda teaches that the primordial cause of all disease is forgetting our true nature as spirit.
I recently launched my own personal brand (Clareminded) via youtube and Instagram where I focus on Ayurveda. This shirt will be my first product and I want it to appeal to the yoga-going, conscious thinker, herbal curious, nature wandering person.
I don't want it to be too busy. Clean with a cool, sexy, readable, bold, sassy font. I desire more texture.
Possibly include sacred geometry, mandalas, the 5 elements, nature