This is meant for other software engineers working in other startups and who will probably be very highly technical. They all use a programming language called go (http://golang.org/ ) out of google - probably do not use the gopher in this rendition but feel free to make refs to it. They are commonly called 'gophers'.
Basically we make their job easier by ensuring that their "production" systems are working as expected all the time and if not we let them know.
The modern websites is composed of tens to hundreds to thousands of services each talking to each other. The problem is that it is hard as hell to have a holistic view of all of these systems in one interface. We enable the modern software engineer to know what is going on where, at anytime, to understand their systems better.
logo, name (deferpanic) might be useful
Lo que debe evitarse
nothing at the moment but probably don't include the gopher itself as I'm not sure on attribution and probably stay clear of phrases unless you ask me first
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