BASF is a chemical company and our department is called “Monomers” which we categorize ourselves working hard in the Commodity Market (which business success require agile behaviors and winning in the highly challenging markets with lots of uncertainty and challenges).
We produce upstream chemicals such as
• TDI (for further manufacturing to products such as mattress, foams),
• MDI (for further manufacturing to shoe sole, glue for woodbinder, Spandex for textile industry)
• polyamides (Nylon for fabric, fishing lines, fishing nets, plastic food packaging etc.)
• Inorganics chemicals (for dyeing denim or as food additives to preserve food quality)
The graphics should be more trendy, colorful (Gold / Orange / Warm Color), celebrate kind of feeling. If it can play around design elements related to "Chemistry" or "Hexagon / Honeycomb" will be good.
The T-shirt will be for an Asia team meeting. It is a meeting to celebrate the success for the whole year (with profitable business! lots of good achievements) and appreciate the hard work. I would like to make the team look “younger”, “agile”, “embrace changes” in particular in the changing market and in the digital era.
I hope it can reference some cool design, e.g. t-shirt by Startups
We would wear it and take group photo together during the meeting.
I would have it “heat printing”.
One print in the front, including the company logo and one print at the back with the core successful elements listed.
- Commodity Mindset