The attachments in the brief provide a potential design direction and sample design ideas. Everything is in black and white but the actual designs should contain texture, shadows, depth and/or colors. The color palette for the brand has also been attached as an .eps file. All shirts will be in white, gray and black. Color should be added in the design. In order to appeal to both women and men, you can create a design that is approachable for both genders or create two of every design (one with a more feminine emphasis and one with a masculine touch). Don't be afraid to experiment with bold, hipster or minimal designs - at the end it should have a premium feel.
The designs should be at a minimum as good as the T-shirts on https://cottonbureau.com/
About Our Brand
The shirt will be sold through our online store called the Hack & Hustle Clothing Co. (HHCCo). HHCCo is a lifestyle brand that cares deeply about diversity in tech and entrepreneurship. We donate a significant percentage of all our profits to organizations that support women and minorities in tech and entrepreneurship.
Our brand should be integrated into every design, whether you use the icon, word mark or both.
If you have any questions, please send me a message :)