Hello, I'm looking to create a t-shirt with the motivational message: "#HUSTLE".
The Target market for the T-Shirt will be 18 to 40 Year Old men who are entrepreneurial success driven go getters.
I'd like the words to be created using the hand alphabet. This is where someone has used 1 or two hands to make the shape of a letter of the alphabet.
Search Google images for "alphabet from hands" for examples. Note this is not to be confused with the official signing alphabet for the deaf.
Use the best hand letters available ie mix from the different hand fonts available on Google images or any new ones you can invent. Experiment with upper and lower case.
I'm happy for you to use a normal font for the hash or if you're a super creative designer you could up with your own hand version for the hash!!
The T-shirt needs to be suitable to wear to a bar, pub or party ie. casually. The T-Shirt might also be worn to the gym.
There should be no connotation with prostitution or being a pimp (sorry had to make this point clear)!
The imagery should make the wearer feel proud to wear the T-Shirt.
Clever eye catching illustration/imagery is the number 1 priority. It is only on closer inspection that the word HUSTLE becomes apparent.
I'm likely to go for a white or grey T-Shirt. However, I'm open to any colour combination as long as the font and the T-Shirt contrast really well together. As the designer you will know best what colours work together.
Some of the themes that might appeal to this audience (you do not have to include all / any):
# inked illustration
# retro imagery
# being alpha
# working out e.g. lifting heavy weights
My inspiration is from Bambopink's street art. Please see image in attachments. Bambopink has been super creative and clever in his use of hands creating shapes. The hands are beautifully illustrated. Stand alone they are a piece of art. However there is the hidden message. SE13 is the postcode in London where this streetart appears. If the onlooker has not come across hands being used as letters, it's only when they step back a bit and squint that they see what Bambopink has done and how clever he has been. Love this.
Please don't be afraid to come up with your own clever interpretation. An eye-catching appealing design is the priority. The word "hustle" is secondary.
I will also provide my logo to go in the bottom right hand corner when the competition is awarded. You can add a placeholder for now.
Thank you for taking the time to participate in this competition and I really look forward to seeing your creations!