This design is accompanying a marketing campaign around a mobile app launch where the Trade Marked adjective is to "Join The Party". Joining the party on the app means that the fans/users of the app can provide photos/videos and even live streams of the DJ's set to the event page on the app. Fans can interact with the DJ, give feedback, listen to the set and see the photos and videos of everyone that's at the event. The objective of this shirt is to communicate our dreams of bringing the Electronic Dance Music community together and providing a way to easily connect DJ's with potential fans and provide a new music channel to the world supported by the DJ's and Producers who create the music we all enjoy. The ideas for this sure are pretty lose at this point but here's a few bullet points to spark creativity.
1. Global Involvement
2. Technology linking fans and DJ's
3. A Global Community of Electronic Dance Music lovers unified through this platform
4. SpinUtopia is about U, we provide tools to help the delegates in this industry reach potential fans/customers
5. the music is the nucleus of everything that we do.
The platform is wide open but know that this is going to be a collaboration with a company called JoJoElectro , http://www.jojoelectroclothing.com . It should not be a shirt that only serves a marketing purpose but one that fans would willingly purchase because of the design and message.