Copy to be included with the logo would be "IEC Run for the Environment 2016" I am not sure what their desired font is but I would try to match what is on the website in the top banner, what they use to spell out Illinois Environmental Council next to their logo.
As you can see Green is a big color in their pallet. The logo is going to be printed in green on a white shirt, or white on a green shirt.
- They have been using trees and wind energy images for a while and want to stay away from those
- IEC deals with all things environment, from keeping open space available advocating for habitat sanctuaries and energy efficiency programs
- Sustainability and energy usage are two areas of focus for IEC that could elliciate some image ideas
- In their main logo you see they use the state bird and the state capital, dont use either of those elements
- Using a globe or something that shows the earth might be too broad an image
- Could be fun to work the idea of a running or running shoes into something that showcases support for the environment
Logo plus copy:
IEC Run for the Environment 2016
Lo que debe evitarse
Symbols that look like Trees or Wind Mills.
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