I am an Internal Medicine doctor who aggressively utilizes nutrition to treatment my patients with hypertension, diabetes and heart disease. Many patients feel that changing their life style is nearly impossible and unpleasant to boot. I want a logo that will inspire and remind them to eliminate carbohydrates from their life. I'm somewhat of a jokester with my patients and have a very relaxed communication style. I'd like the logo to be somewhat lighthearted and remind them it can be fun and adventure to reduce carbohydrates and become healthy again.
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The audience is probably men and women from 30-60 years of age who are more interested in becoming healthy than taking another medication.
This isn't necessarily a dieting type of person. We focus more on reducing carbohydrates than reducing weight.
I need file type that would be used both on the web and for print. I don't know specifically what these are but the most common type from your perspective will be fine.
You are completely free to emphasis the slogan, "Carb is a 4 Letter Word!" I would like people to think it is fun to wear a hat or a shirt with this logo on it.