READ CAREFULLY THIS IS ESSENTIAL TO SUCCESS!
This logo is t-shirt art and social message. The social message is
that individuals can make a difference in the world by their personal
actions. You could think of it as a positive personification of the
phrase "Think Globally, Act Locally." The message is stated through a
combination of the logo and the type phrase "Make It Better" with or
without an exclamation point at the artists discretion. This tag
should follow the curve over or under the logo. Later, variants may
be produced with additional type underneath, such as, "A Little every
day" or "every Day."
THE ART WILL BE USED FAIRLY SMALL AND COVER LESS THAM 25% OF THE FRONT
OF THE SHIRT.
The logo consists of a personified, happy earth backed by a sun rimed
behind and to one side. The overall effect should be happy, positive
and fun. Simple, but not simplistic. Somewhat loose or relaxed
feeling. We think THIS REQUIRES ACTUAL ILLUSTRATION (PLEASE BE GUIDED
BY THE ROUGH SKETCH ATTACHED), not just manipulation of stock art.
If you think otherwise you are free to try it that way, but we are
Lettering font should have the feel of hand drawn, but must be an
available font. It
must be matchable later to add the additional phrases. We are
operating to some extent in the same space as the "Life is Good"
apparel line in terms of positive vibe but want to avoid any obvious
look or feel that calls that brand to mind. The "Life is good" brand
is more a personal statement of attitude whereas this logo is a
statement of belief, commitment and call to others for action.
The design should be possible to reproduce in 1 color as outline as