What I want from this shirt is a product people will love to wear. Our current tanks say "Love is Love" on the back, but it can be more subtle than that (two skeletons kissing, for example, representing the idea that everyone is the same underneath). But really any concept representing equality, unlearning language, creating positive change, LGBT discrimination, unifying young people behind one cause.
We are a movement of likeminded young people (18-25) across Canada who speak to the younger generation (13-17) about eliminating homophobic language and embracing everyone, regardless of difference.
We value innovation; bold guerrilla marketing; and fresh ideas and entrepreneurial partners. As a brand, we're fun-loving, adventurous, passionate young people who work hard, play hard, and lead and fight for a cause we believe in.