The Overall Look -
Im looking for a retro style t shirt design with distress marks in parts of the graphic to give it a vintage, washed several times kind of look. The theme is a "classic, retro California 1970s" feel (think LMFAO hit Santa Monica beach in the 70s/80s).
Note that this shirt needs to go with the same design flow as our first shirt "Stay Classy Miami" which is attached below.
The t shirt will be a royal blue, vintage heather color shirt. We want to add about 3-5 pantone colors to the graphics (i.e. reds, oranges, yellows, baby blue would give a good California vibe as an example, other california influenced colors or neons are encouraged as well. Be creative! The neons need to be minimal to the graphic but need to noticeable.) The colors need to represent California, so they need to pop.
The Logo -
I need a small slogan, "Stay Classy Los Angeles" in an old school, cursive font, layed out somewhere where its clearly readable (logo included).
Here is an idea of what Im envisioning, but all ideas are welcome...
Please reference our first winning shirt "Stay Classy Miami". This shirt will be the second shirt we will introduce in our clothing line, so this shirt should match in terms of style, font and design.
The background of the entire image could be the sun so the entire graphic should be around this size or slightly larger (check out summer.bmp). Other background items should include palm trees, seagulls, and an overall "beachy" feel. A few ladies silhouettes linger suntanning on the beach, perhaps a surfer in the waves. The overall image should still capture the essence of a 70s/80s vintage shirt but have the aspects of a party rock theme. Our target audience is men in their mid twenties to thirties who would wear this shirt as an everyday shirt, a shirt to the beach or a shirt to a pool party.
Somewhere within the image, I would like either thin straight lines mixing colors (like the "Stay Classy Miami" shirt), or a background of lines thats similar to the Japanese Rising Sun flag or something like the background in gig_poster.bmp.
I will need the winner to send the file as an adobe illustrator file for my graphic artist to put in screens (so I believe all the colors will need to have separate layers) I would like the imagery to not be too detailed because it will defeat the purpose of looking vintage but not too animated (somewhere in between, such as the movie Sin City).
This shirt will be designed for men, so the challenge here is to make an image that has bright colors, but will still look masculine enough to pass for a mens brand (the image needs to have a sinister look, again reference Sin CIty).
70sretroimage.jpg, calishirt.jpg, and summer_69f9104c.jpg are great inspirations to look at and essentially, we would like our shirt to fit in this category.
There are several images attached for your inspiration if you are up for this contest. Good luck and hope to see some amazing graphics!