About us: We are a creative and socially conscious fashion apparel line with the mission to raise awareness for breast cancer through young, fun, casual, and iconic/memorable fashion and accessories.
Market: men and women 16-35 yo at bars, clubs, music and sporting events; mall kiosks and retail stores
1) Borders, shading, textures, layers encouraged but we value simplicity over busyness
2) Please no large graphics.
3) Please focus on the typography
4) You may use a small/subtle pictorial or abstract mark or icon in addition to the typography
5) May use abstract images of breasts, a pink ribbon, guitar, music noted, but not restricted to these....
6) Please have fun with it but keep it clean. *Everyone should be comfortable wearing this.*
7) Feel free to leave us comments for any questions, clarifications, or ideas!
In general, we are pretty open-minded and only encourage creativity here!
Logo values: Trendy - Mass appeal - Touch of edge or grunge - Young (20s and 30s) - Playful - Simple - Obvious but not too noisy or obnoxious - Texture - Pop - Memorable - Timeless - Versatile - Non offensive - Iconic
Luxury<-> Economical 7
Modern<-> Classic 3
Playful<-> Serious 3
Simple<-> Complex 3
Subtle <->Obvious 5
Music related fonts (just ideas)
Few things we like:
*we will upload a few more images we like today