Proposing a refreshing point of view of Peruvian Culture
There are well know icons in Peruvian culture that could be updated or modernized to appeal younger generations. These icons are representative of our culture and are well rooted in our history. Until now, they have been kept as they were. We want to propose a refreshing design. Those icons are the following:
- Llama - https://goo.gl/xG8Uaf
- Machu Picchu - https://goo.gl/jGTm2c
- Chicha culture (lettering) - https://goo.gl/EvJm8G and https://goo.gl/JGXqCw
- Pisco sour - https://goo.gl/su9cQF
- Ceviche - https://goo.gl/hGsv9e
We believe that millennial tradition could be revised under the light of new design trends and techniques. The tradition can be updated without losing its essence in order to catch younger generations interest and attention.
It’s worth to mention that there are certain components or pieces of culture that really connect deeply with Peruvian people. These elements could trigger people’s emotions make them feel familiarized with them.
It’s very likely that the best example of how tradition could be updated or upgraded, we can find it in a patriotic symbol known as Peruvian shield. Take a look a the long-time known shield against the new design. All I’m saying is that it’s another way of representing something traditional.
In the following, I will mention more generic parts that belong to Peruvian culture and its tradition:
- patriotic symbols (https://goo.gl/xKuixy)
- gastronomy (well recognized around the world https://goo.gl/Jg1uAb)
- famous writers (https://goo.gl/oSjgS5)
- famous spots in Perú (https://goo.gl/tdkNG2)
- phrases or words (like slangs)
- among other things
All above mention have the potential to go through a redesign that will update/upgrade its representation without losing its real meaning or spirit.
There are a set of colors that usually represent traditional clothing style. It was used 500 years ago (https://goo.gl/gkL9mD). Aside that, we also have the Chicha Culture colors (https://goo.gl/yu2Fng), that are more recent the the first one but still traditional.
We are targeting Peruvian people between 20-30 years old that have appreciation for their culture and want to look and feel current.