-This contest is for our LADIES collection, so designs should be cool and edgy, but they should be slightly more feminine than our men's designs.
-Target age range for our ladies is 17-35.
-Our younger customers prefer larger graphics, and our older customers often like simpler designs. So we have room for both styles in this collection.
-You can visit our website to see other designs we like- http://www.RidinDirtyClothing.com.
-Our brand applies to different sports as well but this contest is for our Western/ Rodeo side so if you can include some elements in your design that suggest it is for cowgirls, this is great. Some examples may be horses, barrel racing, horseshoes, stars, cowboy boots/ hats, whatever you think works well for your design.
-Additional tag lines that you can use in your designs- though you do NOT need to use them if you don't want to. We like some designs to use tag lines, and we like some without, so do whatever feels best for your design:
-Practice No Restraint
-Some girls just aren't meant to be tamed
-Want It. Get It.
-Keep in mind that this is for the MODERN COWGIRL- she is cool, popular and wears what the other ladies want to wear. She has brand name jeans, she is athletic, pretty and if she has a boyfriend, he is handsome and drives a cool car. If she doesn't have a boyfriend, it's because she's a little on the wild side and may not be ready to settle down just yet!
-Look at some of the popular American t-shirt companies like Oneill, Billabong, Hurley, Fox, etcetera. They are obviously not Western/ Cowgirl brands, but look at how they subtly suggest their lifestyle in their designs- we do the same thing, it's just for the Western/ Cowboy world.
-Incorporate our brand name into the designs somehow. You can decide if it is the main focus of the design, or if it is very small- whatever works for each design.
-If you Livetrace any photos, be sure that there are no recognizable logos of other brands. The only brand that can be legible is ours.
-Ridin' Dirty must always have an apostrophe after the N in Ridin'.
Incorrect: Ridin Dirty
Correct: Ridin' Dirty
FINAL SUBMISSION REQUIREMENTS---
-Final files must be 100% vector and backsaved to Adobe CS4.
-Fonts must be properly outlined/ converted to curves.
-You must also include the font folder for all fonts used (so we can edit the text on your design, if we decide it is necessary.)