We are looking to offer a free t-shirt for IT pro's that download and deploy our software. Here is our website: http://www.unitrends.com
Our audience consists of IT admins, backup and DR pros, virtualization admins, etc.
Would love to incorporate our logo, but can be hidden into the design or simply on sleeve.
Our audience is technical, smart, cool, edgy, sometime snarky.
A company in an adjacent space (New Relic) is famous for doing t-shirts which drive lots of downloads. Their "Data Nerd" series of shirts is legendary. I want us to be the new New Relic :)
I've attached a few thoughts in terms of taglines below, but would love to hear more ideas.
Our target audience likes gaming, some are hipster, we are global (so nothing only US audience would get).
We're for you - the IT pros, change makers and visionaries - who understand that in today's digital world, protecting your ideas and keeping your business running (whatever life throws at it) is non-negotiable.