Extreme Metal and Paint
A Design Studio
Designing and restoring custom hot rods and classic cars for over 30 years.
The word "Custom" is in our logo but it is NOT a part of our business name
We want our actual cars featured on the shirt. We've included many photos for use or alteration.
Extreme Metal and Paint is a classic car and hot rod restoration and paint shop. We want something that our customers will find cool and want to wear but that will also spread our brand awareness. Our target customer is older (40-70) white males. We are including variations of our logo, and images of our actual projects. We are not expecting any or all of these to be used, but are including to be helpful. Below is some of our initial brainstorming.
• Promotion via giveaways, customer giveaways,
• Create local buzz
• Older Men
• White Men
Good Design Qualities:
• Bold/Power Imagery
• Uniqueness compliments wearer and business
• Cool enough to be wanted or worn just for looks
• Reflects Business personality
Our Business Personality:
• American Graffiti
• Hot Rods
• Cool Cars
• Wanted since childhood cars
• Dream Cars
• Sentimental Cars
• Custom, Quality, Perfection
• Mom & Pop Shop
• Rare, One of a Kind
• This is art
• We will bring your vision to life!
• You’re in Charge. We just build cars.
• Your project is our artwork
Things we are considering regarding our logo:
• Update Logo for T-Shirt
o At Minimum Update Logo Typography
o Update Cars in Logo