Must have Logo and the phrase "What's Your Lattitude?". Possibly various Latitudes and Longitudes of destinations like Hawaii, Great Barrier Reef, Aspen, etc. Possibly Manhattan Beach (N33, W118) and volleyball since this is where the brand is. This shirt is the brand shirt that should communicate the essence of the brand, which is summarized by the following:
What is “What’s Your Lattitude?”
It is a question that needs to be answered by each person and it is unique to that person. Where do you really want to be and what do you want to be doing? Why do you want to be there? Work is fine, but you are really working so you can get away to some place that is special to you where you can do the things you love to do. When you get there, you have a whole new attitude on life. You are refreshed, reinvigorated, alive! You are living life. You just changed your “Lattitude” by going (or dreaming of going) some place other than where you are now. Is it Hawaii where you can surf, dive, or just lie on the beach? Is it Aspen to ski? Is it Mount Kilimanjaro to climb so you can check that off your list? Paris to shop? Australia? Brazil? Machu Picchu? Cancun? Antarctica? The Arctic? What do all of these have in common? Getting there requires a change in latitude as well as a change in attitude. So, what’s your lattitude today?
The concept is unique because it plays on the idea of getting away to someplace fun and exciting. Who does not want to do that? It also plays on the notion of how one’s attitude does change when one goes on vacation. It does not matter whether the vacation is packed with things to do or if it is simply sitting in a chair reading a book. It is all about what makes the individual happy.
Future t-shirts will have graphics that connect a destination to an activity such as diving in Hawaii or Surfing Fiji or Skiing Aspen. All will have the respective latitude and longitude.