Shore Soul is a lifestyle brand encompassing those who have a love for water, sun, sand, salt, and sea. Shore Soul encompasses the "beach bohemian" lifestyle.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We are looking for a male oriented design and a female oriented design to serve as the primary icons of the Shore Soul brand. These designs will initially be printed on t-shirts and will be used for PR and marketing purposes. Ideally, the male oriented design will make use of typically masculine imagery possibly including sharks, swords, pirate imagery, ships, etc. Ideally, the female oriented design will use imagery such as palm trees, conch shells, starfish, etc.
The Shore Soul brand targets typically 25-45, educated consumers who have discretionary income to vacation at "the shore", whether that's the beach, the lake, or the river. The purpose of Shore Soul is to identify the wearer as someone who is typically laid back, enjoys the slower pace of "shore life", can relax, and can socialize happily with others of the same mindset.
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