-The Ridin' Dirty brand is about living on the edge, taking it to the limit and going all the way in life.
-Our brand applies to different sports as well but this contest is just for our Western/ Rodeo side, so all designs should reflect the "Western" lifestyle.
-Designs should be edgy, cool and even a little aggressive. Our customer is the "modern cowboy"- he is cool, confident, tough and maybe even a little sexy (though we do NOT want sex to be the focus AT ALL. That is not what our brand is about.)
-Look at some of the popular, modern t-shirt companies for ideas of how to do art like Oneill, Billabong, Hurley, Fox, etc. (Those are obviously not Western/ Rodeo companies but look at the way they subtly state the lifestyle of their brands. We want the same thing, only for the Western world.)
-Incorporate our brand name into the designs somehow. The name can either be the main focus of the art, or it can be very small- whatever works for your individual designs.
-Graphics can include anything from the Western/ Rodeo world- examples may be horses, bull riding, cowboys, an old horseshoe, fence... whatever you think is cool and works well with the design.
-If you Livetrace any photos, be sure that there are no recognizable logos of other brands. The only brand that can be legible on these designs is Ridin' Dirty.
-Be sure when you type our brand name, you include the apostrophe after the N in Ridin'.
Incorrect: Ridin Dirty
Correct: Ridin' Dirty
-Tshirt background can be black, white, navy blue or dark gray; you can decide what works best for your designs.
-Do not use more than 4 colors in a design, and know that we also really like simple 1 or 2 color designs too.
-Use good judgment on colors- for example, neon pink isn't popular among cowboys so I suggest you avoid pink completely.
-We are not looking for all-over prints right now (like Affliction, etc.)- our printing limitations for this collection are 16" tall x 13" wide on a shirt, so please do not use art that crosses over onto the sleeves, etc. as we can't use that this time.
-Vector graphics only, sorry no Photoshop files at this time.
-Final files must be in Spot/PMS colors with all fonts properly outlined.