-The Ridin' Dirty brand is about living on the edge, taking it to the limit and going all the way in life.
-Our tagline is Practice No Restraint- feel free to use this in your design as well, as it is a big part of what we do. (But it is not necessary to use, if you do not want to. The only thing that is absolutely necessary is the brand name, Ridin' Dirty.)
-Our brand applies to different sports as well but this contest is just for our Western/ Rodeo side, so all designs should reflect the "Western" & cowboy lifestyle.
-Designs should be edgy, cool and even a little aggressive. Our customer is the "modern cowboy"- he is cool, confident, tough and maybe even a little sexy (though we do NOT want sex to be the focus AT ALL. That is not what our brand is about.)
-Visit our website to see some of our other designs so you understand what our collection is about- http://www.RidinDirtyClothing.com.
-Look at some of the popular, modern t-shirt companies for ideas of how to do art like Oneill, Billabong, Hurley, Fox, etc. (Those are obviously not Western/ Rodeo companies but look at the way they subtly state the lifestyle of their brands. We do the same thing, only for the Western world.)
-Incorporate our brand name into the designs somehow. The name can either be the main focus of the art, or it can be very small- whatever works for your individual designs. You can use whatever fonts work best with your design.
-Graphics can include anything from the Western/ Rodeo world- examples may be horses, bull riding, cowboys, barrel racers, an old horseshoe, fence... whatever you think is cool and works well with the design.
-If you Livetrace any photos, be sure that there are no recognizable logos of other brands. The only brand that can be legible on these designs is Ridin' Dirty.
-Be sure when you type our brand name, you include the apostrophe after the N in Ridin'.
Incorrect: Ridin Dirty
Correct: Ridin' Dirty