The design I am looking for should be very clean, simple, powerful, sleek, and metro. We are a start up brand that is looking for t-shirt designs that evoke emotions of passion and power. Fero will be sold in upper-class neighborhoods and large universities so the designs have to be comparable to semi-luxury brands such as Express, Armani Exchange, Lacoste, Ralph Lauren, etc. Our t-shirts are very fitted and comparable to luxury brand t-shirts such as the ones I have named. The brand also has a very YOUTHFUL aspect to it. The founders of Fero are all still attending school and the main market we want to sell to is composed of people between the ages of 16 and 32.
IMPORTANT: Fero's target audience is college students. We are aiming to create a new standard for luxury clothing in college. So think of a more youthful Express or Armani Exchange.
We are able to incorporate very detailed designs because of our use of laser-etching printing so do not be afraid to get too detailed. However, keep it clean, fun, sexy, and as simplistic as possible. I know that "simple" and "detailed" seem like opposites but they can co-exist. For example, you can have extreme detail on a specific graphic while keeping the overall scheme of the shirt looking "simple".
One thing we really want to put emphasis on is the eye of the tiger in the logo. To make the tiger's image more powerful, a suggestion would be to make the tiger's eye a bright turquoise color. This would fit the image very well. However, you do not HAVE to obey that suggestion. One more thing I want to emphasize is that the design should be simple but should very effectively emphasize the aspects of POWER and SEXINESS. The design should draw someone's attention when they look at it and this can be done through the use of powerful, bright colors and powerful designs.
We have ideas in mind for our designs but we are hoping that you can help us decide on a final design that matches our criteria. Please be creative and give this design some serious work. If we see more than one design we like, WE ARE OPEN TO HAVING MULTIPLE WINNERS. Each winner will get a prize of $250. We are really looking forward to seeing what you can do!