All designs must include the phrase: Find Yourself Outdoors (Could be "Find Your Self Outdoors"). "Yourself" refers to the physical being of an individual, "your self" references one's ego or the mental being - for instance finding a deeper understanding of your own purpose...) I hope that makes sense. Consider the word choice for your design.
Major symbols we love include: Campfires, Forests, Mountains/hills/cliffs, Rivers/Lakes. (we are in Michigan, so michigan-centric symbols are preferred).
A successful design might focus on one of these symbols, but could incorporate more. It doesn't need to include all of them.
We'd like to convey the thought that you need to be outdoors to refresh, reflect, find perspective, have fun, etc...
A design that is able to convey the idea that experiences outdoors allow an individual to self-reflect and "find one's self" would be exceptional.
Words that come to mind are contemplation, self reflection, thought, adventure, risk, challenge, etc...
A design that captures these concepts and feelings using the theme and design style is what we are looking for.
UPDATE: Thanks to everyone for your work so far. We understand that the "humanistic" element we've been asking for has been a little confusing, so we will be happy if no one chooses to tackle it. But in case someone is willing to try, I uploaded two photos that show "faces" incorporated in a nature scene. This was kind of what we were hoping for. Please let me know if you have questions.